Specialist Consultancy for Online Gaming & Fintech Brands
OSPA Marketing is a specialist consultancy dedicated to helping online gaming and Fintech brands grow, engage, and stand out in a competitive market. Led by a founder with nearly 20 years of experience at PokerStars, Flutter, 4Poker, and MuchBetter, we bring deep industry insight and hands-on expertise.
From CRM and player retention to brand strategy, digital marketing, and customer acquisition, we provide tailored, data-driven strategies and hands-on support that deliver measurable results for gaming operators, suppliers, and fintechs in the space.
Whether you’re an established name refining your marketing approach or a new entrant seeking impact, OSPA Marketing helps turn insight into action.
Develop tailored marketing strategies built around business goals, audience insights, and regulatory realities. Align brand, acquisition, and retention efforts into one cohesive roadmap for sustainable growth. Identify key market opportunities and create data-driven action plans to capture them.
Build meaningful connections through targeted retention strategies, loyalty programs, and personalized communication that drive long-term player engagement and lifetime value.
Define and refine brand positioning, tone of voice, and visual identity. Develop go-to-market strategies for new launches or product verticals with cohesive brand playbooks and consistent messaging across all channels.
Plan and manage acquisition campaigns across paid search, social, affiliates, and programmatic. Build and optimise media plans focused on ROI and conversion. Support creative testing, analytics, and optimisation to drive measurable performance.
Provide hands-on senior marketing support during transitions, launches, or periods of rapid growth. Lead or mentor internal marketing teams to strengthen skills and align efforts.
Interested in learning how OSPA Marketing can help your brand grow? Get in touch to discuss your goals and discover tailored strategies for success.
tom@ospa.marketing